An X-Ray of the Level of Electronic Purse Usage in Nigeria

This study sets out to examine the level of e-purse usage in Nigeria. Despite the invasion of e-purse as electronic banking channels that has the potential of disempowering the cash systems of exchange and granting firms competitive edge, it is interesting to note that the rate of cash usage still dominates in the Nigeria society. Thus, when compared with more advanced countries, less technically developed nations like Nigeria tend to be backward in terms of e-purse adoption and usage. The study results show that such factors as insecurity, erosion of privacy, customer inertia, operational difficulties and the like are the factors militating against e-purse usage in Nigeria. It is believed that if these inconsistencies are taken care of, the rate of e-purse acceptance will outweigh its present status in the near future

A Review of the Factors Off-Putting the Application of Relationship Marketing in Nigeria

The current dominance of relationship marketing (RM) literature does notimply that its application in modern business operations is withoutlimitations. In fact, its successful application by firms in some advancedeconomies does not mean that its application is guaranteed in developingcountries. Observing this, this study sought to ascertain the factors thathamper the application of RM in Nigeria. Drawing from past empiricalsubstantiations, it was argued that lack of trust, commitment and promisefulfillment, low level of technical development, lack of internal marketing and loose competitive states of Nigerian business environment are the leading factors restraining the application of RM in Nigeria. To facilitate theimplantation of this new marketing tradition in Nigeria, the authorsreinforces that there is need for Nigerian firms to invest more in technology to assist them track the revolutions in the contemporary business environment, build trust and commitment-based relationship